Learn the underlying psychology and sociology that guides user design for making a system interface usable.
OVERVIEW
As expectations for mobile, web and interactive experiences continue to rise, successful companies are no longer viewing UX as a nice-to-have, side-priority initiative. They have embraced UX as a fundamental strategy to achieve their business goals. To create truly successful and engaging experiences, businesses must understand their users’ needs and motivations and be able to align those to the goals of the business. This growing strategic UX mindset has evolved alongside recent discussion in the UX industry around Agile/LeanUX thinking and practice. This is in part a recognition that the pace of business, and the UX methods that inform it, are evolving quickly. To keep up with the competition, flexible and pragmatic approaches to advancing UX are often required. Today, the market for UX skills has never been greater, as more companies begin to realize the importance of hiring UX professionals.
You will ‘learn by doing’ in a highly interactive team environment that progresses throughout the week, enabling you to practice the techniques with direct coaching from instructors. You will leave the course thinking differently, with the knowledge of how to apply UXD into your business using methods that are immediately transferable to your daily job. Students have the option of signing up for an additonal assessment portion to the course, which will enable students to receive a letter grade they can apply to the Masters in Business and Science (MBS) UXD concentration offered at Rutgers.
PROGRAM OUTLINE
This course provides lecture and project based instruction. You will form project teams to tackle a unique and interesting business objective. Immersed in an actual business project environment, complete with client stakeholders and deliverables, you and your team will directly apply course principles to your project. Each course project uses real-world examples: students will work with both actual physical products as well as building a supporting online property. Ultimately, whether you are developing a product, a web interface, a mobile app, or a new workflow, this course will “weaponize” you with the skills you need to ensure the experience you create supports the bottom-line business goals.
DESIGN
PROTOTYPING
Usability Testing
Explore usability studies including prototyping with software toolkits and analyzing usability study results.
Accessibility and Evangelization
Skills You Will Acquire
This course provides lecture and project based instruction. You will form project teams to tackle a unique and interesting business objective. Immersed in an actual business project environment, complete with client stakeholders and deliverables, you and your team will directly apply course principles to your project. Each course project uses real-world examples: students will work with both actual physical products as well as building a supporting online property. Ultimately, whether you are developing a product, a web interface, a mobile app, or a new workflow, this course will “weaponize” you with the skills you need to ensure the experience you create supports the bottom-line business goals.
Who Should Attend
Rutgers Professional Science Master's Program provides some of the most current and up-to-date professional and continuing education courses in the industry. Our mission is to provide comprehensive graduate level courses to professionals who want to grow in their career, refresh your skills as well as branch out and stay relevant in the specific field of industry you are a part of.
Get in Touch
PHONE +1 848-445-5117
EMAIL barbara.verchot@rutgers.edu